Category: Social Media
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Short-Form Video: The Secret to Explosive Engagement
These days, attention spans are short, and competition is fierce. For brands looking to cut through the noise, short-form video has emerged as a powerhouse for social engagement. Whether it’s a punchy 15-second TikTok or a slick Instagram Reel, these bitesize formats are redefining how brands connect with audiences. At Studio2, we believe that smart, story-driven…
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Planning for Industry Seasonality in Marketing
Industry seasonality is more than just a retail phenomenon. From B2B software to consumer goods, industries experience recurring cycles that affect buyer behaviour and market demand. In the UK, Black Friday, Christmas, Easter, summer sales and back-to-school seasons are just a few events that cause dramatic fluctuations in traffic, interest and conversion rates. Strategic planning…
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TikTok SEO: How the Use Search in TikTok to Increase Visibility
TikTok, the leading destination for short-form mobile video, presents a unique blend of viral trends, music, and creative content. These days, the relevance of Search Engine Optimisation (SEO) extends beyond traditional search engines like Google and Yahoo to social platforms like TikTok. Understanding how TikTok SEO works is crucial for content creators and marketers aiming to increase…
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What Is a T-Shaped Marketer and Why it Matters
What Does It Mean to Be a T-Shaped Marketer? In today’s fast-evolving digital landscape, businesses need to stay agile and adaptable. That’s where the concept of the ‘T-shaped marketer’ comes into play. A T-shaped marketer possesses a deep understanding of one or two key areas of marketing (the vertical part of the ‘T’) while having…
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Master the 4Ps of Marketing for Business Success
In today’s dynamic business landscape, staying ahead of the competition requires more than just a great product or service. For businesses, both large and small, success often depends on effectively applying the fundamental principles of marketing, commonly known as the 4Ps of marketing. But what are the 4Ps of marketing, and how do they shape…
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Chat GPT: Your Digital Marketing Ally in the Age of AI
Staying ahead in digital marketing means not just keeping pace with the latest trends but also predicting and adapting to the future. Enter Chat GPT, the revolutionary AI tool that’s been making waves across industries. But what does it mean for digital marketers? How can this powerful technology be harnessed to not only meet but…
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