Category: Paid Marketing
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Planning for Industry Seasonality in Marketing
Industry seasonality is more than just a retail phenomenon. From B2B software to consumer goods, industries experience recurring cycles that affect buyer behaviour and market demand. In the UK, Black Friday, Christmas, Easter, summer sales and back-to-school seasons are just a few events that cause dramatic fluctuations in traffic, interest and conversion rates. Strategic planning…
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What Is a T-Shaped Marketer and Why it Matters
What Does It Mean to Be a T-Shaped Marketer? In today’s fast-evolving digital landscape, businesses need to stay agile and adaptable. That’s where the concept of the ‘T-shaped marketer’ comes into play. A T-shaped marketer possesses a deep understanding of one or two key areas of marketing (the vertical part of the ‘T’) while having…
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Master the 4Ps of Marketing for Business Success
In today’s dynamic business landscape, staying ahead of the competition requires more than just a great product or service. For businesses, both large and small, success often depends on effectively applying the fundamental principles of marketing, commonly known as the 4Ps of marketing. But what are the 4Ps of marketing, and how do they shape…
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How AI is Revolutionising the Marketing Funnel
The marketing funnel, a concept as old as marketing itself, has undergone a profound transformation in the digital age. Once a linear path from awareness to purchase, the marketing funnel has become more dynamic and personalised, thanks in large part to advancements in artificial intelligence (AI). Today, AI in marketing is a powerful toolset that…
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