Paid Marketing

30/06/2025

These days, attention spans are short, and competition is fierce. For brands looking to cut through the noise, short-form video has emerged as a powerhouse for social engagement. Whether it’s a punchy 15-second TikTok or a slick Instagram Reel, these bitesize formats are redefining how brands connect with audiences.

30/04/2025

Industry seasonality is more than just a retail phenomenon. From B2B software to consumer goods, industries experience recurring cycles that affect buyer behaviour and market demand. In the UK, Black Friday, Christmas, Easter, summer sales and back-to-school seasons are just a few events that cause dramatic fluctuations in traffic, interest and conversion rates. 

17/09/2024

In today’s dynamic business landscape, staying ahead of the competition requires more than just a great product or service. For businesses, both large and small, success often depends on effectively applying the fundamental principles of marketing, commonly known as the 4Ps of marketing. But what are the 4Ps of marketing, and how do they shape your overall strategy? In this blog post, we’ll explore the marketing mix and share best practices for implementing these principles to improve your brand’s reach and performance.