Studioworx Blog
Learn about eCommerce, Marketing and Consultation Best Practice Advice from Studioworx.
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Studioworx Launches Brand New Website
New website alert! The Studioworx website relaunch isn’t just a visual refresh, it’s a statement. One that signals a new era for the brand. As a sister agency and branch of Studioworx, Studio2 played a key role in helping bring this transformation to life. With a new design that reflects Studioworx’s expanded service offer, one that…
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Short-Form Video: The Secret to Explosive Engagement
These days, attention spans are short, and competition is fierce. For brands looking to cut through the noise, short-form video has emerged as a powerhouse for social engagement. Whether it’s a punchy 15-second TikTok or a slick Instagram Reel, these bitesize formats are redefining how brands connect with audiences. At Studio2, we believe that smart, story-driven…
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Understanding ChatGPT: How to Optimise Prompts for Better Results
As the use of AI-powered tools like ChatGPT becomes increasingly more popular across marketing, operations and creative industries, knowing how to interact with them effectively is no longer a niche skill. It is a core skill. Especially, for brands seeking smarter, faster content production and insights. But despite its widespread adoption, few users understand the…
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Planning for Industry Seasonality in Marketing
Industry seasonality is more than just a retail phenomenon. From B2B software to consumer goods, industries experience recurring cycles that affect buyer behaviour and market demand. In the UK, Black Friday, Christmas, Easter, summer sales and back-to-school seasons are just a few events that cause dramatic fluctuations in traffic, interest and conversion rates. Strategic planning…
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Understanding Google’s Core Web Vitals
Delivering an outstanding user experience is critical for online success for businesses in the modern day. If your website isn’t meeting Google’s standards, it could impact your visibility, conversions, and overall user satisfaction. But don’t worry, that’s where we at Studio2 come in. We specialise in improving Core Web Vitals to make sure your website…
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TikTok SEO: How the Use Search in TikTok to Increase Visibility
TikTok, the leading destination for short-form mobile video, presents a unique blend of viral trends, music, and creative content. These days, the relevance of Search Engine Optimisation (SEO) extends beyond traditional search engines like Google and Yahoo to social platforms like TikTok. Understanding how TikTok SEO works is crucial for content creators and marketers aiming to increase…
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What Is a T-Shaped Marketer and Why it Matters
What Does It Mean to Be a T-Shaped Marketer? In today’s fast-evolving digital landscape, businesses need to stay agile and adaptable. That’s where the concept of the ‘T-shaped marketer’ comes into play. A T-shaped marketer possesses a deep understanding of one or two key areas of marketing (the vertical part of the ‘T’) while having…
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Master the 4Ps of Marketing for Business Success
In today’s dynamic business landscape, staying ahead of the competition requires more than just a great product or service. For businesses, both large and small, success often depends on effectively applying the fundamental principles of marketing, commonly known as the 4Ps of marketing. But what are the 4Ps of marketing, and how do they shape…
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How AI is Revolutionising the Marketing Funnel
The marketing funnel, a concept as old as marketing itself, has undergone a profound transformation in the digital age. Once a linear path from awareness to purchase, the marketing funnel has become more dynamic and personalised, thanks in large part to advancements in artificial intelligence (AI). Today, AI in marketing is a powerful toolset that…
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Content Marketing: Strategies for Success
Understanding the Current Content Marketing Landscape The Rise of AI and Automation Artificial intelligence (AI) and automation have revolutionised content marketing. Tools powered by AI can now generate content, analyse performance, and even personalise user experiences. These advancements allow marketers to focus on strategy and creativity, while AI handles data-driven tasks. For instance, AI can…
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